This idea suggests we try associating our product with certain historical events. This creates a wonderful customer feeling of being part of that memorable history despite of not really being there. Example, one customer born in the late 80’s or 90’s would enjoy knowing that the hamburger was a popular meal even during the fifties. If that customer wanted to feel what it is like in the fifties, that burger-loving customer would perhaps buy and eat that burger to remember that feeling of being in the fifties. This works much more effective if the hamburger dining place has a 50’s motiff.