37 Ways to Innovate – Idea 7: Mass Customization


Innovation Tip of the Day: Mass Customization

this idea suggests enabling your product to serve more types of customer needs with the cost-efficient level of customization. This may lead to product extensions or small tweaks. This can be achieved by setting a core product component from which modular tweaks can be added or applied.

But do consider the operational demands it will cause. Is your company capable of delivering or producing the tweaks for the customers? What if these customizations became to voluminous and became too confusing or counter-productive for your production operations? This is when there has to be that conscious effort on designing your product carefully and having the right components ready when certain “modular” customizations have to be made for the customers.


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