One of the ways to innovate our systems, processes, products or services is to make it simpler for our customers’ use. What do they basically require? What are the basics that would delight them?
Tear down the complexities, hoola-baloohs and non-value adds.
Make it a streamlined simple clean and exciting experience for them to use or experience doing business with us or in using our products.
*echoed from the article of Marc Heleven (www.7ideas.net)